As we approach the final whistle of this season, it’s time for a season-end CLUB update…
TL;DR:
- Beta is drawing to a close with 10,000+ playtesters from 106 countries and a shopping list of community-driven improvements now live.
- Soft launch is the next major milestone, with the coming months dedicated to development.
- Next season will see a gradual, country-by-country rollout as we test, refine, and add to the experience.
What a season! 🔥
We launched CLUB beta in late 2023, scaling from a few hundred COs to over 10,000 in April 2024. Seeing our vision for CLUB come to life, with so many of you enjoying playing the game is incredible, particularly during such an exciting Premier League season.
Your testing has been invaluable. In response we’ve:
- Rolled out significant game updates every 2 to 3 weeks, with minimal issues and virtually no downtime.
- Squashed bugs in record time, many spotted by you — thank you!
- Levelled up the player experience by expanding player profiles, updating stadium progression visuals, improving the UI, rebalancing gameplay, and most recently, introducing the ability to switch formations.
Your feedback has been heard and acted on where possible — and we’re still listening! If you haven’t yet, be sure to share your thoughts on our beta season in our community survey.
With the current season coming to a close, our focus shifts to the next stage — soft launch.
Transitioning from beta to soft launch is a significant step toward scaling our game and represents the best practice for rolling out mobile games successfully.
In soft launch, the game will be geo-restricted, gradually being released country by country. We will confirm countries in due course.
We are committed to ensuring current playtesters will be able to continue playing CLUB next season, no matter where you live. We will be back in touch once we know the logistics of this — thank you for your patience in the meantime. 🙏
CLUB will still be live from June to July, but there won’t be any updates, and there will be a wipe before the new season starts. There’s no financial fair play in CLUB, so take this opportunity to spend all those gems and loan tokens ahead of this season’s final gameweek!
This season marks a monumental stepping-stone for CLUB. Your feedback and support have given us confidence we are heading in the right direction. Now, with your continued involvement, we’re ready to take the next step on our journey towards creating a genre-shattering experience that football fans want and deserve.
Thank you, COs for being an integral part of that journey. Let’s kick off next season in style! 🙌
